5 Proven Steps To Selling Your Home
Step 1
Market Overview
To ensure the price of the home is accurate we use the Comparative Market Analysis plus other techniques to confirm our price is realistic. This is performed by looking at interest rates, financing, overall supply, and examining comparable markets.
Review the whole picture before focusing on the CMA.
The real-estate industry uses cutting-edge technology that is exceptionally effective at guiding buyers and sellers through the complex real estate market.The conventional methods used to assist you in deciding the optimum price to sell your house cannot, however, be said to be equally efficient.
Using a Comparative Market Analysis (CMA) "by itself" is hurting sellers' capacity to maximize the pricing of their home, however this pricing technique has been utilized for years.
The issue with a CMA is that it simply considers the sales of a limited sample of properties in your competitive range, without taking into account the factors that may have contributed to those properties selling at a particular price or not. A misleading perception of value can be caused by a number of factors, including the property's condition, job loss, underpriced interior, divorce circumstances, lack of curb appeal, vacant home, staging, foreclosure, and short sales.
Why does this matter? The agent might use homes that sold for a lot lower than a home such as yours if they exclusively use the CMA to determine how much to price your house. Since the agent chooses the comparable properties, this could significantly skew the market data, costing you significant equity.
We employ a different technique to establish list price. We begin with a look at the housing market nationwide. We examine interest rates, the accessibility of financing, and the overall amount of inventory. The local market's overall state is then reviewed. We closely review the overall level of demand across all price points to identify any upward or downward trends in demand. The homes that are comparable to your property are reviewed last. With this comprehensive strategy, your home will be valued correctly.
Virtual Staging
Professional staging of your home with or without furniture!
Before
After
Staging
Décor and Furnishings were sourced and staged by award winning design firm Design West in Naples.
Step 2
Stand Out From The Crowd
By making your home stand out from the competition or by being different and unique from others, you can raise the overall worth of your house. One of the most crucial things you can do to get the most buyers interested in your house is to "stand out." We differentiate ourselves from the typical real estate team in a number of ways, including professional photography, SkyCam videography, and staging guidance.
Four steps to achieving Top Dollar for your home.
Expert Staging Advice - In order to make your home seem its best while it is on the market, we will meet with you to decide what, if anything, needs upgrading. According to market research, staged homes may sell for up to 3-5 percent more than unstaged properties in as little as 14 days. (Staging is not required but in some cases is recommended.)
Upgrade Advice - We will suggest, if necessary, any potential upgrades in order to boost the worth of your home as much as possible. For any work needed to complete the recommended upgrades, we will work together with you to obtain the lowest price possible. Please understand that upgrading isn't always necessary to achieve the intended result. ONLY the updates that will generate you more money at the end of the sale will be our primary focus.
Professional Pre-Inspection - Before you put your home on the market, an inspection can reveal potential issues. You can save up to 40% on repairs by taking care of these issues before a sale.
High Quality Photos & Videography - 90% of the time, the first person to see your house will do it online. Utilizing images that showcase your home's best qualities is essential for this reason. The amount of showings a home receives is significantly influenced by the right angles, wide angle lenses, perfect lighting, and Photoshop Retouching.Being different from the competition is essential if you want to get the best price for your house. An expert real estate agent knows how to maximize uniqueness and take advantage of it to get you up to 10% more for your home.
Step 3
Massive Exposure
Massive exposure, which is based on the idea of standing out, aims to showcase the unique features your home has to the largest group of qualified buyers in your market location. We utilize all of the major online marketplaces, implement our own methods for finding potential buyers, and deploy expert copywriting techniques to entice people to see your home.
You could sell your home for the highest price by exposing it to the most qualified buyers. Utilizing the idea of standing out, Massive Exposure aims to showcase the unique features your home has to the most qualified buyers in your market location.
In the current market, traditional marketing techniques fall far short of giving your home the exposure it needs to draw in the greatest number of eligible buyers. You'll get the best offer for the highest price if there are the most qualified buyers viewing your property.
The typical real estate agent's tight financial resources are one reason why the traditional method is still in use today. However, we devote a sizable chunk of our budget to executing marketing campaigns that have been validated by market research. We have a higher income to devote to marketing your house so that it will receive the exposure it needs to fetch top dollar because we sell hundreds of homes.
We not only have more money to spend on promoting your home as widely as possible, but we also know more about where to promote it to provide you the exposure you require.
What we know:
- 90% of homebuyers search for a home online, and there are 900 million sites available.
- How to obtain the most visits to our site to find your house by using the top 5 real estate websites, including Realtor.com, Yahoo Real Estate, Homes.com, Trulia, and Zillow.
- Since the first viewing of your home will be online, you should use professional photos while marketing it.
- Professional copywriting techniques must strike the key points that compel buyers to visit your house.
- The most effective strategies for identifying potential customers based on their demands for safety and security as well as their needs in terms of lifestyle, employment, family, and school.
- How to keep records of all the leads and prospects we receive for your house and then deliver the data to you in a practical, organized, and significant way.
Quality Lead Conversion
Responding quickly to lead inquiries helps you attract more purchasers for your house.
At the touch of a mouse, buyers can access a wealth of information on the properties they are interested in. They are also extremely selective and demand the most information in the shortest amount of time.
According to a recent study, agents typically have 15 minutes to react to a purchaser inquiry. The agent would have a 21 times lesser chance of working with the prospective buyer if they didn't do this
Our Immediate Response Systems are set up since we are aware of this and can reach out to potential customers in as little as 30 seconds (which is significantly shorter than the industry average of 16 hours).
We are aware that among all industries, real estate has one of the lowest levels of brand loyalty. As a result, we provide ourselves with the best buyer lead conversion, retention, technology, and marketing techniques available in the real estate market. With this effort, your house sells to a qualified buyer more rapidly than it would with almost any other agent in your area.
Our method for replying to and turning buyer leads into sales is as follows:
- Immediate Response Systems with a connect rate 106 times higher than the typical agent's deliver a live response in 5 minutes or less, 16 hours per day, seven days per week.
- An expertly trained sales team that is dedicated to and responsible for responding to a customer's inquiries.
- All website traffic is directed through a single, effective lead management system by lead follow up tools.
- Customer Loyalty Program. Our office receives more than 40% of its buyer business from previous clients and those in our sphere of influence.
Seller's Benefits:
- Hundreds of potential customers join our customer family as a result of our lead response and conversion program.
- We have knowledgeable lead managers that stay in touch with active buyers on a regular basis to show them the properties that fit their specifications.
- With the use of this service, we can attract a large number of serious purchasers to view your home.
Leading Edge Internet Technology
PROBLEM: A large number of websites provide practically infinite real estate listings, and the majority of U.S. homes now have access to the Internet. As a result, modern buyers largely rely on the Internet as their main source of knowledge and data regarding properties that are for sale. Few agents have the time, resources, or expertise to effectively use the Internet as a sales tool in the current real estate market, where thousands of sites are vying for visitors' attention.
SOLUTION: To attract a specific segment of the home-buying public and direct them to our listings, we have formed agreements with the greatest, most efficient websites.
Seller's Benefits:
- dardagroup.com offers a variety of free reports to entice visitors to identify themselves as potential purchasers for our listings along with listings, market data, and associated information.
- On countless websites, the world can see your house.
- Professional descriptions and high-quality images draw shoppers in.
Buyer's Benefits:
- Our websites are known for being incredibly important providers of the free information that customers long for.
- These websites enable customers to avoid dealing with agents directly while still obtaining information.
Social Media Marketing And Immediate Response Systems
Social Media
PROBLEM: There is a large audience of buyers who are influenced by social media. When homes are not strategically placed in front of this audience, exposure for your home decreases dramatically.
SOLUTION: By focusing on potential home buyers across all major social media platforms, we increase the visibility of your house by harnessing the power of artificial intelligence (AI). Facebook, Instagram, YouTube, Twitter, and a number of other platforms fall under this category. In actuality, these methods are used to sell a large number of the homes that we market each year.
Seller's Feedback Program
PROBLEM: The majority of real estate agents will install a sign in front of your house, list it on the Multiple Listing Service, and then wait to see what happens. When nothing transpires, the agent frequently only requests a price reduction. Disappointed and perplexed, the sellers wonder why their house hasn't sold.
SOLUTION: Our staff keeps a close eye on all showings at your house. After every performance, we check in and identify three things. First, we seek input on the buyer's and agent's impressions of the home's presentation and suggestions for improving it. Next, we find out if the buyer bought a different house and why they did so as opposed to yours. Finally, we hear from buyers regarding the list pricing.
Seller's Benefits:
- You are continuously informed of the buyer's impression of your house.
- What can be done to increase showings is easy to pinpoint.
- Monitoring the sales process is simple.
Continuous Networking Systems
PROBLEM: Agents must sift through hundreds of properties to discover the ideal one for the client they are representing.
SOLUTION: We actively go out to buyer agents at various firms to locate those who are searching for properties similar to yours.
Seller's Benefits:
- Not awaiting realtors to discover your house on the MLS.
Buyer's Benefits:
- Agents can find the perfect house for buying more quickly.
Step 4
Networking Strategies
We understand the value of social media and have a strategy to sell your home using the most agents possible. We specifically target websites like MLS, Facebook, Google+, YouTube, and Instagram to improve your home's visibility. Additionally, we are aware that cooperative realtors assist in the sale of 70% of homes. Because of this, we have devised a plan that concentrates on luring buyers who are actively searching for properties like yours.
To improve the number of buyers coming to your home, target agents in your neighborhood.
Any market has three different categories of customers. The first group consists of "local buyers" who browse social media, the Internet, and localities. Then there are "out-of-town buyers," who often look for homes online. "Buyers under the guidance of other agents" are the last group. You need a strategy for enticing the most agents in order to connect with these buyers.
We have a strategy for selling your house that makes the most use of as many other agents as possible since we understand how important it is to collaborate with other agents in our market.
Many home sellers mistakenly believe that in order to sell their property, they must engage with a neighborhood- or local-focused agent. In reality, cooperative agents sell 70% of all houses. In other words, your chances of having a buyer for your home come from your agent are fewer than 30%.
We specifically target buyer specialists in our market to maximize showings from co-op agents. As a result, your home receives more showing requests from them, has a higher ranking among all buyer specialists, and has a wider audience and visibility.
We also ensure that co-op agents receive a reasonable share of the agreed-upon commission. This not only makes buyer specialists enthusiastic about your house but also encourages them to "sell" it to prospective buyers. By doing this, you put your house in front of the more powerful agents in our market.
Without concentrating on the buyer specialists who work with these qualified buyers, you may lose thousands of dollars in equity and spend weeks or even months on the market if you market straight to the market's buyer population.
The MLS and Board of Realtors, is a networking environment, providing your house widespread exposure to all the real estate agents in the community. This extensive exposure guarantees that your home will be made known to any prospective buyers using an agency.
Step 5
Leveraging The Team Approach
Full-time professionals with training make up our staff. A thorough job description and daily schedule are provided to each team member. Imagine working with a team of 15 qualified individuals to sell your house. This entails rapid responses to customer inquiries, prompt client responses, and ongoing marketing initiatives. To get you the maximum price for your house in the shortest amount of time, every step of the listing and selling process has been documented and improved.
Your doctor, lawyer, and CPA all have extra employees on hand to handle your needs more quickly. Your realtor should be doing the same.
We collaborate with a group of knowledgeable experts to support your sale from start to finish. In order to sell your home quickly and profitably, we have mechanisms in place to ensure specialist services in the many areas.
Our mission is simple. You shouldn't have to wait for anything. We would rather wait for you.
Our Team, which strives to offer the best level of service, comprises of:
- Market Research Team - The optimum price for your house will be determined by a market research team using the necessary tools to examine all relevant data and do trend analysis outside of what is provided in the MLS.
- Pre-Listing Team - A professional staging team, pre-inspection team, and home remodeling team make up the pre-listing team. To guarantee the lowest price, we regularly update our pricing sheets and vendor list.
- Marketing Team - An outstanding marketing team that manages your listing with great professionalism. A listing and marketing coordinator together with the necessary lead and showing management systems make up this team. The hallmark of this position is constant client feedback and contact.
- Closing Team - The closing team makes closing efficient. We have procedures in place to handle all parties involved in the closing process and guarantee that all tasks are carried out in accordance with the contract.
One individual cannot run a truly successful business on Earth, and the real estate company you hire is no exception. To meet your demands at every stage, we employ tried-and-true procedures.
Don't leave it up to chance if you want to get the most money. We can give it to you as the outcome of strategies that have been demonstrated, tried, and measured.
Listing Managers - Effective communication is the first step in providing excellent customer service. Every week, our listing coordinator speaks with you to make sure you are informed about any showings that have occurred at your property. Additionally, the effectiveness of your personalized marketing strategy will be monitored and adjusted as necessary in order to sell your house more quickly and for a higher price.
Closing Managers - When it comes to managing escrows, the phrase "the squeaky wheel gets the grease" stands true. Each and every escrow is overseen by our professional and registered team to ensure a seamless sale. Assuring that contractual deadlines for appraisals, inspections, and loan paperwork are met, our staff will keep in constant contact with lenders.Our team is accessible to answer your inquiries and will keep you informed about your escrow.
Marketing Department - A full-time specialist is necessary to provide a personalized marketing strategy. This expert knows how to get the most potential buyers interested in your house. Every month, fresh suggestions for boosting buyer interest in your home are made. These fresh concepts are turned into projects with a due date for completion. As we promote your house, we welcome your input.
Listing Specialist - You want an agent that is well-versed in the market while selling your home. For years, our team has sold houses for the greatest price, in the shortest time, and with the fewest hassles. We provide a full-time listing specialist in order to get the outcomes sellers desire. This expert is capable of taking your unique home and creating a plan that will increase its sale price in a time frame that suits you.
Buyer Specialists - You must be accessible if you want to offer them the best possible service and value. Our buyer specialists' sole responsibility is to present our purchasers the best home currently on the market. Due to their modest workloads, our staff of buyer specialists is able to work with buyers swiftly. This distinctive quality distinguishes our team.
Marketing Plan
Marketing Your Home
STAND OUT FROM THE CROWD!
There is a major difference in our marketing plan that has been developed over 30 years of selling homes in Southwest Florida and over 5,000 property sales compared to other recycled marketing techniques. Tech, Advertising, and marketing continue to change and evolve and The Darda Group is committed to promoting your property using cutting edge techniques backed by Real Results and a proven track record.
Enhanced Zillow & Trulia Advertising
The Darda Group provides new listings with maximum exposure on both Zillow.com and Trulia.com to offer premium advertising and positioning on the two most searched real estate websites in the world. The Darda Group pays to advertise with Zillow and Trulia to offer your home better positioning on buyer web searches on the top searched real estate websites and apps.
Photography
Your showings often appear online as a first site for buyers. They then decide whether to view your home or skip viewing your home. Professional photography from The Darda Group showcases a home's features like no other!
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Videography
The Darda Group invests in the area's premier and most respected professional videography company to capture your home's finest selling points!
Staging
Create more interest and showings using professionally designed staging.
Print Materials
Every single marketing piece — from our brochures to custom bound booklets creates a cohesive story around your property and elevates it to luxury status. Print marketing will be available to buyers showcasing your home's features and photography.
Active Marketing
While most agents passively wait for a buyer. Mike and Andrew are collectively prospecting 8 hours each day to find a buyer for your home. Active prospecting will expose your home to our 5000 past clients, current sellers who will turn into buyers once their home sells, as well as neighboring property owners Who have friends and family who would like to live nearby.
Reverse Prospecting
A feature Of Compass' technology allows us to cross market your property to buyers who hove expressed interest in similar types Of property and by marketing your home directly to these buyers.
Email Marketing
Communication plays a critical role in the swift and successful sale Of your horne. The Darda Group pairs well-designed email design With data-driven targeting to ensure your listing arrives in precisely the right hands.
National and International Clients
Many SW Florida home buyers originate from Illinois. Ohio. Michigan. New York. New Jersey, Massachusetts. Europe and Canada. Promoting your property on Workplace @ Compass we leverage thousands of Compass brokers and agents throughout the Northeast, Midwest, and internationally working with buyers and sellers who will turn into buyers once their home sells.
European Marketing
Our exclusive alliance with a European Vacation Rental Company means your home will be featured with in-home marketing throughout European Vacation Rentals reaching buyers while they are in town ready to buy.
Yacht Club
As a member of both the Southwest Florida Yacht Club and Ussepa Island Club, Mike and Andrew leverage their involvement to expose your home to boaters and yacht owners within the clubs. Exposing your property to members in over BO yacht clubs in Florida and 700 yacht clubs internationally through reciprocity.
Bridge Loan Services
Creating new buyers for your home.
Tap into to an exciting new pool of buyers when you work with me. Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. That means I can help access buyers who are ready and able to rncwe quickly when they see a house like yours on the market.
How does it work?
I share your listing with prospective buyers, who can use Compass Bridge Loan Services to put a down payment on your home, prior to selling their existing one.
With more prospective buyers, we can position your home to sell faster and for more money.
Backed by a Real Estate Brokerage on a Mission
Launched in 2012, Compass is building the first modern real estate platform, pairing the industry's top talent with technology to make the search and sell experience intelligent and seamless. No other brokerage has leveraged top talent outside the real estate industry — from finance, e- commerce, media, advertising, hospitality — and applied that thinking to modernize our business model. Having expanded into major markets across the nation, our agents, business strategists, marketers, and software developers are motivated by a single mission:
To help everyone find their place in the world.