Marketing Plan

Marketing Your Home


There is a major difference in our marketing plan that has been developed over 30 years of selling homes in Southwest Florida and over 5,000 property sales compared to other recycled marketing techniques. Tech, Advertising, and marketing continue to change and evolve and The Darda Group is committed to promoting your property using cutting edge techniques backed by Real Results and a proven track record. 

Enhanced Zillow & Trulia Advertising

The Darda Group provides new listings with maximum exposure on both and to offer premium advertising and positioning on the two most searched real estate websites in the world. The Darda Group pays to advertise with Zillow and Trulia to offer your home better positioning on buyer web searches on the top searched real estate websites and apps.


Your showings often appear online as a first site for buyers. They then decide whether to view your home or skip viewing your home. Professional photography from The Darda Group showcases a home's features like no other! 


The Darda Group invests in the area's premier and most respected professional videography company to capture your home's finest selling points!


Create more interest and showings using professionally designed staging.

Print Materials

Every single marketing piece — from our brochures to custom bound booklets creates a cohesive story around your property and elevates it to luxury status. Print marketing will be available to buyers showcasing your home's features and photography.

Active Marketing

While most agents passively wait for a buyer. Mike and Andrew are collectively prospecting 8 hours each day to find a buyer for your home. Active prospecting will expose your home to our 5000 past clients, current sellers who will turn into buyers once their home sells, as well as neighboring property owners Who have friends and family who would like to live nearby.

Reverse Prospecting

A feature Of Compass' technology allows us to cross market your property to buyers who hove expressed interest in similar types Of property and by marketing your home directly to these buyers.

Email Marketing

Communication plays a critical role in the swift and successful sale Of your horne. The Darda Group pairs well-designed email design With data-driven targeting to ensure your listing arrives in precisely the right hands.

National and International Clients

Many SW Florida home buyers originate from Illinois. Ohio. Michigan. New York. New Jersey, Massachusetts. Europe and Canada. Promoting your property on Workplace @ Compass we leverage thousands of Compass brokers and agents throughout the Northeast, Midwest, and internationally working with buyers and sellers who will turn into buyers once their home sells.

European Marketing

Our exclusive alliance with a European Vacation Rental Company means your home will be featured with in-home marketing throughout European Vacation Rentals reaching buyers while they are in town ready to buy.

Yacht Club

As a member of both the Southwest Florida Yacht Club and Ussepa Island Club, Mike and Andrew leverage their involvement to expose your home to boaters and yacht owners within the clubs. Exposing your property to members in over BO yacht clubs in Florida and 700 yacht clubs internationally through reciprocity.

Bridge Loan Services

Creating new buyers for your home.

Tap into to an exciting new pool of buyers when you work with me. Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. That means I can help access buyers who are ready and able to rncwe quickly when they see a house like yours on the market.


How does it work?

I share your listing with prospective buyers, who can use Compass Bridge Loan Services to put a down payment on your home, prior to selling their existing one.

With more prospective buyers, we can position your home to sell faster and for more money.

Backed by a Real Estate Brokerage on a Mission

Launched in 2012, Compass is building the first modern real estate platform, pairing the industry's top talent with technology to make the search and sell experience intelligent and seamless. No other brokerage has leveraged top talent outside the real estate industry — from finance, e- commerce, media, advertising, hospitality — and applied that thinking to modernize our business model. Having expanded into major markets across the nation, our agents, business strategists, marketers, and software developers are motivated by a single mission:

To help everyone find their place in the world.